Company introduction
Yin Chuan Xin Hua Dong Qiao Domestic Electric Appliances Co. Ltd. is one Joint Venture company built on April 1, 2002 invested by both Yin Chuan Xin Hua department store Co. Ltd. and Yin Chuan Dong Qiao Domestic Electric Appliance Co. Ltd. The Registered capital is 11 million RMB, and the major stockholder is Yin Chuan Xin Hua department store, which has 51% share stock. It is the Circulation of commodities enterprise, which manages domestic electric appliances and telecommunication equipments.
Yin Chuan Xin Hua department store Co. Ltd. is the unique commercial type company, which its stock goes on the market in Ning Xia Province. It owns tens of large-scale synthesis retails shops, most of them locate at the advanced position in CBD of Ning Xia, and the annual sales income can reach 2.30 billion RMB.
Yin Chuan Dong Qiao domestic electric appliance Co. Ltd built in 1994, after more than 8 years of hard work and development, it experienced the growing course of soaring from the new one. Its sales network covers all over Ning Xia, extends to Shan Xi, Inner Mongolia and so on.
The Yin Chuan Xin Hua Dong Qiao domestic electric appliance Joint Venture runs with the rule of general manager responsibility system led by directorate. The central function departments comprised by enterprise planning department, human resource department, financial department, auditing department and administration department. Enterprise departments comprised by domestic electric appliance retail part, domestic electric appliance wholesale part, telecommunication equipment part and the PRIMA business part. There are about 400 staffs and almost 600 sales promotion sellers, and shows the very good performing status. The Joint Venture company adheres to the employment mechanism of strong ability gets promotion, ordinary gets replacement, weak gets fired, and make great efforts to establish the employment soil of encouraging persons with ability to start the business, supporting persons with ability to realize the business, so that employees are sure to serve for the company, depend on the company and grow up increasingly together with the company.
Domestic electric appliance retail enterprise comprised
by six sales markets, they are Dong Fang Hong domestic electric
Appliance Square, the Fifth floor domestic electric appliance
sales market of Xin Hua department store, the forth floor
domestic electric appliance sales market of shopping center,
LiangTian domestic electric appliance sales market, domestic
electric appliance sales market of West garden, Li Hua super
market and Ning Yang domestic electric appliance sales market,
the annual sales income exceeds 0.3 billion RMB.
omestic electric appliance wholesale enterprise is in charge
of the wholesale of all over Ning Xia and the surrounding
and act as the agent of Kelon, RongSheng, Midea, Xiao Tian
E, Hisense, LG etc., the annual sales income exceeds 0.85
billions.
PRIMA sales department is not only the branch office of
PIRMA in NingXia but the fully agent TV sets sales department,
the annual sales income exceeds 30 millions.
Telecommunication equipment enterprise is mainly responsible
for the business of mobile phone retail sale and wholesale,
it is the unique direct supply client of Nokia and Motorola
in Ning Xia, and also it is the products logistics platform
of Nokia, the main mobile telephone manufactures are Samsung,
Philips, Legend. At the same time this enterprise is the
core cooperating partner of China Mobile NingXia branch,
ever got the honor of the best partner, excellent agent
by China Mobile NingXia branch, and also got the honor of
the best business development reward, Top 1 SIM card distribution
in Yin Chuan.
Telecommunication equipments enterprise has the performance
of sales quantity exceeds 170 thousands sets and sales income
exceeds 2.5 billion RMB for selling mobile telephones. There
are 3 special sales markets with the area of over 400 square
meter (telecommunication square of Xin Hua department store,
Hungrier telecommunication square, Dong Fang Hong telecommunication
squares), and there are 11 multiple shops and 3 league shops,
which occupy more than 60 % market share of mobile telephone.
Currently, there are 3 mobile telephone sales markets in
the mobile telephone macrocosm cooperated by different counties
and China Mobile, the business area of all those three are
over 350 square meter, and got the top position respectively.
The Joint Venture company made the very close cooperation
with manufactures in business, built the reasonable sales
network in all counties within NingXia and all surrounding
which lie in ShanXi and inner Mongolia, so that got the
goal of reasonable covering and price stabilization, and
built the strategic partner relationship with all of dealers
so that all the different brand products can be in the leading
position in sales market compared to the other brand products,
and the annual sales income exceeds 0.6 billion RMB.
The company spirit of Yin Chuan Xin Hua Dong Qiao Domestic
Electric Appliance Co. Ltd. is: Work real especially, Try
to be the first especially, Work hard especially, Cooperate
well especially, Innovation especially.
Yin Chuan Xin Hua Dong Qiao
domestic electric appliance Co. Ltd.
January 1, 2006
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